CleverDog Blog

Africa’s Gift are an organisation that works with all types of community groups and businesses designing projects in the developing world that inspire people to work together.

The projects they support and develop look at links between society, health, economy and the environment, and between lives in the UK and abroad. They also help schools get students engaged through activity and involvement with overseas community projects.

Project objectives

» Increasing the number of new clients.
» Developing a closer, more engaged relationship with existing communities/clients that will prompt them to do more projects with Africa’s Gift.
» In the long term to position Africa’s Gift as the experts and partners of choice in developing and running community projects for schools, universities and other higher education establishments and businesses interested in sustainable CSR.

Positioning

» To constantly re-enforce positive, professional perceptions of Africa’s Gift and its consultants.
» Communities/clients associate Africa’s Gift as professional and efficient but also approachable and understanding ie Africa’s Gift is not a supplier of extended services it’s a member of the team.
» Communities/clients to identify Africa’s Gift as the organisation that is best at delivering projects that make a real and sustainable difference.

Project Deliverables

» Develop an eye-catching brand that reinforces the key ideas of partnership and community utlising colours and styles that bring to mind the continent of Africa.
Project Deliverables:
» Interactive wireframes and collaborative online feedback tools
» Online interactive mood board for all stakeholders
» Visual site specification describing how the website will work
» Design and development of bespoke website, built to your requirements.
» Website built on a content management system to allow you to make edits yourself.
» Two years hosting and domain management.
» Training of staff in use of content management system and supporting user manual
» Content migration and site production.